Branding design maven, artist and healthy scent pioneer, Kristi Head created LITE+CYCLE in 2013 with the intention of challenging fragrance industry standards and reducing harsh sensory overload.

Kristi has over 12 years of experience in brand innovation, packaging design, and product development in beauty and fragrance. After a formal education in visual arts and packaging design at Boston University and Parson School of Design, Kristi worked with companies like Anthropologie, Red Flower, Martha Stewart Living, and Nest Fragrances.

Naturally sensitive to synthetic fragrance and dedicated to functional beautiful design, Kristi launched LITE+CYCLE with the intention of creating a truly healthy line of scents that enhance a balanced life. Applying her love of elegant aesthetics, belief in nature’s intelligence, aromatherapy training, and stubborn commitment to ethics, Kristi creates refined products that nurture body and spirit. A native New Yorker, Kristi currently works and lives in Los Angeles.




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